Cookies & Privacy Policy
Cookies & Privacy Policy - Customers
The London Knitwear Company ("The T-Shirt Factory") are committed to complying with the General Data Protection Regulation and the Data Protection Act 2018, once enacted. Looking after the personal information you share with us is very important, and we want you to be confident that your personal data is kept safely and securely and to understand how we use it to offer you a better and more personalised shopping experience.
We have published this notice to help you understand- how and why The T-shirt Factory collect information from you;
- who we share your information with, why and on what basis; and
- what your rights are.
Should you need to contact us please write to:
Data Protection Officer The T-Shirt Factory, Hayre Building, Ulverscroft Road. Leicester, LE4 6BY or via [email protected] quoting Security and Privacy Enquiry.
What information we collect when you register and why?
When you buy goods from us, you are entering into a contract with us. You will need to set up a The T-Shirt Factory Account before ordering from us, so we can set this up we will ask you to provide some personal information such as;- full name
- address
- contact numbers, and
- email address.
How do we use your information?
Data Protection says that we are allowed to use and share your personal data only where we have a proper reason to do so. The law says we must have one or more of these reasons and these are:- Contract - your personal information is processed in order to fulfil a contractual arrangement e.g. in order to send you your order
- Consent – where you agree to us using your information in this way e.g. for storing your address details
- Legitimate Interests - this means the interests of The T-Shirt Factory in managing our business to allow us to provide you with the best products and service in the most secure and appropriate way e.g. to transfer your data to certain Third Party’s such as delivery partners.
- Legal Obligation – where there is statutory or other legal requirement to share the information e.g. when we have to share your information for law enforcement purposes.
What We Use Your Personal Information For | Our Reasons (Legal Basis) | Our Explanation Of The T-Shirt Factory’s Legitimate Interests |
Set up your The T-Shirt Factory account |
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Process efficiency in dealing with such activity. |
Storing address details |
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N/A |
Process your orders |
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N/A |
Notify you of your order status. |
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Process efficiency in dealing with such activity, and to make improvements to our services. |
Manage your account/ provide customer services to you. |
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Keeping our records up to date, handling our customer contact efficiently and effectively, working out which of our products and services may interest you and telling you about them. |
To detect, investigate and report financial crime (e.g. Fraud) |
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Developing and improving how we deal with financial crime. Complying with any legal obligation placed on us. Complying with any regulations that apply to us. Process efficiency in dealing with such activity, and to make service and process improvements. |
Undertake website personalisation and administration. |
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Developing products, services, applications and designs that attract and retain customers. Improving customer interaction with our sites. Defining types of customers for new products or services. |
Marketing communications to inform you of special offers, promotions, new lines and Sales. Provide you with online advertising. |
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Developing products, services, applications and designs that attract and retain customers. Improving customer interaction with our sites. |
Notifying you about enhancements to our services, such as changes to the website and new services that may be of interest to you. |
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Developing products, services, applications and designs that attract and retain customers. Improving customer interaction with our sites. |
Contact you to undertake customer satisfaction surveys, invite you to provide product reviews or for market research. |
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Developing products, services, applications and designs that attract and retain customers. Improving customer interaction with our sites. |
Maintaining network and data security |
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To maintain the security of our network this in turns helps us to maintain the safety and confidentiality of your information. |
Logistics planning, demand forecasting, management information and research |
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We use information about shopping habits, products bought and volumes, to help us to respond to demand, ensure the right products get to the right areas and to help us plan our ranges. |
Who we share your information with and why
The T-Shirt Factory works with a number of trusted suppliers, agencies and businesses in order to provide you the high quality goods and services you expect from us such as delivery companies and fraud prevention agencies amongst others. Some examples of the categories of third parties with whom we share your data are:Supplier Partners
The T-Shirt Factory works with a number of trusted partners who supply products and services on our behalf. All partners are subject to thorough security checks, and will only hold the minimum amount of personal information needed in order to fulfil the orders you place or provide a service on our behalf.
Delivery Partners
In order for you to receive your goods, The T-Shirt Factory works with a number of delivery partners. Again, we only pass limited information to them in order to ensure delivery of your items.
IT Companies
The T-Shirt Factory works with business who support our website and other business systems.
Marketing Companies
We work with marketing companies who help us manage our electronic communications with you on our behalf.
Payment processing
The T-Shirt Factory works with trusted third party payment processing providers in order to securely take and manage payments.
Automated Decisions
As part of the processing of your personal data, decisions may be made by automated means. This means we may automatically decide that you pose a fraud or money laundering risk if our processing reveals your behaviour to be consistent with money laundering or known fraudulent conduct, or is inconsistent with your previous submissions, or you appear to have deliberately hidden your true identity. You have rights in relation to automated decision-making: if you want to know more please contact us using the details above.
Your Rights
Your personal data is protected by legal rights, which include your rights to object to our processing of your personal data; request that your personal data is erased or corrected; request access to your personal data.
Transfers to third countries
If you place an order with us and you are outside of the UK we will transfer the data that we hold on you to The T-Shirt Factory in the UK.The T-Shirt Factory also works with suppliers and partners who may make use of cloud and/or hosted technologies. We undertake data security due diligence on our partners and ensure that that these partners conform to appropriate accreditations.
Wherever transfers of data to third counties occurs The T-Shirt Factory will put in place an appropriate contractual provisions to ensure that there are strict rules regarding both the confidentiality and security of your information. To find out more please contact us at [email protected].Keeping in touch with you
We want to keep you up to date with information about new ranges, special offers and improvements to our website. When you set your account up, we will ask you if you want to receive this type of marketing information.The T-Shirt Factory will not share your information with companies outside of The T-Shirt Factory for their marketing purposes. The T-Shirt Factory includes www.thelondonknitwearcompany.co.uk
If you decide you do not want to receive this marketing information you can request that we stop by writing to the Data Protection Officer at [email protected]. or by using the unsubscribe link within the marketing email.
You may continue to receive mailings for a short period while your request is dealt with.How long we keep your information
If we collect your personal information, the length of time we retain it is determined by a number of factors including the purpose for which we use that information and our obligations under other laws. We may need your personal information to establish, bring or defend legal claims. For this purpose, we will always retain your personal information for 7 years after the date it is no longer needed by us for any of the purposes listed under How we use your information above. The only exceptions to this are where:- the law requires us to hold your personal information for a longer period, or delete it sooner;
- you exercise your right to have the information erased (where it applies) and we do not need to hold it in connection with any of the reasons permitted or required under the law;
- we bring or defend a legal claim or other proceedings during the period we retain your personal information, in which case we will retain your personal information until those proceedings have concluded and no further appeals are possible; or
- in limited cases, existing or future law or a court or regulator requires us to keep your personal information for a longer or shorter period.
What are your rights
You are entitled to request the following from The T-Shirt Factory, these are called your Data Subject Rights and there is more information on these on the Information Commissioners website www.ico.org.uk- Right of access –to request access to your personal information and information about how we process it
- Right to rectification –to have your personal information corrected if it is inaccurate and to have incomplete personal information completed
- Right to erasure (also known as the Right to be Forgotten) – to have your personal information erased.
- Right to restriction of processing – to restrict processing of your personal information
- Right to data portability - to electronically move, copy or transfer your personal information in a standard form
- Right to object - to object to processing of your personal information
- Rights with regards to automated individual decision making, including profiling –rights relating to automated decision making, including profiling
Cookie Notice
This notice is designed to help you understand what cookies are, how The T-Shirt Factory uses them and the choices you have in regards to their use. By continuing to use www.thelondonknitwearcompany.co.uk the “Site”, you are agreeing to our use of cookies in the manner described in this notice.What are cookies?
Cookies are small text files that are stored on your browser or the hard drive of your computer or other device when you visit the Site. This allows the Site to recognise you as a user either for the duration of your visit (using a ‘session cookie’) or for repeat visits ( a ‘persistent cookie’). They are not harmful and do not contain any information such as your home address, date of birth or credit card details.The cookies we use fall into four broad types:
Strictly Necessary Cookies
These cookies are essential in helping you to move around our Site and use its features, such as accessing secure areas of the website. Without these cookies, services you have asked for, such as setting up an account cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you've been on the internet.
Analytical/Performance Cookies
In order to keep the Site, its services and products relevant, easy to use and up-to-date, we use web analytics services to help us understand how people use our Site. For example, we can see which parts of the Site and products are most popular, identify when errors occur, and test different versions of a page or feature to see which one works best.
Functionality Cookies
These cookies allow websites and applications to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. The information these cookies collect is usually anonymised which means we can't identify you personally. They do not gather any information about you that could be used for selling advertising or remembering where you've been on the internet, but do help us to serve you with advertising that is more relevant to you.
Targeted Marketing Cookies
We also use cookies to assist in targeted advertising. Without these cookies, online advertisements you encounter will be less relevant to you and your interests. We also use them to measure the effectiveness of our marketing communications, for example by telling us if you have responded to an advert that we have sent you.
What do we use Cookies for?
- They enable you to transact, whilst other non-essential cookies enable us to give you an enhanced, personalised web experience and determine relevant products to show you.
- To personalise and improve your customer experience.
- To allow you to securely sign in to your The T-Shirt Factory Directory Account, so that you can use "My Account" features such as order information, making payments and viewing statements.
- To recognise the device that you are using.
- To store the content of your online shopping bag whilst you browse the site and to complete an order.
- To record the areas of the Site that you have visited, products you have viewed and time spent browsing, as well as the products you purchased. The T-Shirt Factory uses this information to help make the website more user friendly, develop our Site design and to continuously improve the quality of the service we provide.
- To distribute visitors to our Site evenly across platforms to ensure the content is served at the fastest possible speed.
- For re-marketing purposes to determine relevant related products to show you when you're browsing on other selected websites. These cookies can be associated with services provided by a third party such as an advertising network.
- We also offer you the facility to share your experience on our Site through social media sites such as Facebook and Twitter. By using these features, you are consenting to allow cookies from these providers. More information about how these providers use cookies can be found at their websites.
Are cookies safe?
Yes. The information stored in cookies is safe and anonymous to any external third party, and your account security is never compromised. You can find more information about cookies at http://www.allaboutcookies.org/ and www.youronlinechoices.com/. For a video about cookies visit https://www.google.com/intl/en-GB/policies/technologies/cookies/Can I turn off cookies?
Yes – but if you choose not to allow the use of cookies, your experience of our Site will be limited and many integral aspects of the Site, including (but not limited to) adding items to your shopping bag and accessing your account, will not work at all.To change your cookie settings, or if you want to be notified each time a cookie is about to be used, you should amend the settings provided in your web browser to prevent us from storing cookies on your computer hard drive.
For information on how to disable cookies, please consult the "Help" tab of your browser via the menu bar. For further information on non-essential cookies used for targeting and banner advertising please see below.Details of our Third Party Cookies
The T-Shirt Factory allows selected Third Parties who participate with us in marketing programs to place cookies when you visit our site. These cookies enable us to monitor which adverts you see and click on to get to our site.For details of the Third Party cookies we use please see the table below. The T-Shirt Factory is not responsible for the content or privacy policies of Third Parties or other websites, and we advise that you check these yourself.
The following Cookies are all used for Analytical and Targeting purposes.Google Tag Manager |
Google Analytics |
GA Audiences |
Facebook Pixel |
Facebook Connect |
Facebook Custom Audiences |